25 December, 2010

Fashion Industry Magazines : Great Information At Your Disposal

To keep abreast of the latest fashion trends in the fashion industry, you will need all the information you can get. In addition to this, when you are making purchases, you will definitely need a general knowledge before spending your hard earned money.

One of the ways to make an informed decision when trying to look fashionable is to simply read the fashion industry magazines.  Reading these magazines will help you to generate a wide knowledge base in order to make informed and wise decisions. Here are some of the things that are normally included in these fashion magazines:

Latest fashion Trends



One of the main things that you will find in every fashion magazine is information on the latest trends for a season or upcoming trends.  This is extremely useful as you can use the information as a guide to dressing or even purchasing clothes for the upcoming season.

Learn About Clothing

You will also find that magazines will give you information about the type of clothing present on the market, or soon to be present.  You can use the magazines to learn about styles, what material you should be considering for the season and how to wear different pieces of clothing that you have.

Fashionable Pictures


The other thing that is a must in the fashion industry magazines is pictures upon pictures with models and celebrities in some of the most fashionable outfits.  This will give you a pictorial view of some of the styles you should be considering for your outfit making it even easier for you to go out looking you best in the latest fashion trends.

20 December, 2010

Latest Fashion Trends – Look Your Best At All Times

You should always look your best; one of the ways to look your best is to be aware of the latest fashion trends in the fashion design industry. Don’t be too hard on yourself, if you are a bit behind in the fashion world, go to the internet and read a few fashion articles, read a magazine on fashion, listen to your radio, or watch your television. By doing so you should at least be updated. To look your best at all times, you should bear at least three things in mind:

Dress for the Season


If you are living in a country that is climate sensitive you will need to dress appropriately. It makes no sense dressing for summer when you are in the middle of winter. You most definitely won’t feel comfortable. In addition fashion usually changes with the season, so you should also bear this in mind when dressing for the season.

Dress for the Occasion

Another advice for looking your best on any given day is to be mindful of the occasion. Again, it might not make much sense if you are going to church and you are dressed for a club. Always try to assess the occasion before you put on your attire.

Dress for to Impress


Finally, when you want to look your best in the latest fashion trends, always wear comfortable clothing that makes you look fantastic. Wear clothing that brings out the best in you, and ultimately makes you feel good as an individual.

16 December, 2010

Fashion And Trends Setting Up Moods

Styling up with the up to date fashion wears is one of the major growing aspects of the today’s generation. Heavily affecting fashion changes made around the globe may be a topic of vast discussions by all. Not only catering to a specific set of audience, fashion has always targeted every age group, gender, and choice of wear.


Fashion and Trends have not only setup business and industries, but has also led them to the growth with its every flair of changes. With every span of time, from season to season, diversification of cinema, and increase in globalization, fashion has made severe changes everywhere. Trends have relatively been quicker in terms of diversification as they spring up with everyday occasions, requirements in the industry, and one’s own creations.


Trends even setup the minds of the fashion followers in following a particular style. Trends have made experience diversification since its occurrence. From the Hippy culture if we see, fashion has continued to grow in every sphere of colors, designs, sensibility, wear ability, and now at the state of the 21st Century, it as never stopped.


The Fashion Design Industry may be seen as a huge part of its integral growth, and has also been taking up advantages too out of it. Every time as new trends have come up, the Fashion industry has taken the initiative to bring it available for the people.

Talking vice-versa, the Fashion industry has even implanted and created trends all over. The time to time Fashion weeks all over the world at the most stylish nations has provoked the Fashion industry to grow, creating professionalism out of the possible career seen in the industry of fashion.

Linking up with the world, an industry at a particular nation may like to diversify itself with something available outside. For promotional purposes, fashion has been taken up as a string source of reaching to the masses.

Designing something extra-ordinary for the public may lead to an incentive of promotion, and at the end of the day, a new trend will be born!

15 December, 2010

Fashion Industry News – How To Research Fashion News

In the fashion industry there is a lot of false information that are passed on to the masses. You should therefore perform a research on the fashion industry news before you make your buying decisions. When buying clothing apparel, you should never purchase the very first garment that looks like quality.

However, to save yourself from the embarrassment of being out of tune with trendy fashions and to get value for your money, you should perform the following:

Gather Your Information

A fantastic way of getting the information that you need to browse through the internet to get useful fashion industry news. Do ensure that you read a few magazines relating to fashion, so as to confirm that you are on the right tract when you are performing your research.

Focus on Trends


In your research of information on fashion, you should carefully assess the trends of the industry. You should look for trends in the designs of clothing, colors, trimmings and fabrics. When you have a good understanding of the trends in fashion industry you are almost sure to detect false information.

Assess the Source

In your research you should definitely have a slot for looking keenly on the reputation of the source from which you got your information, For example, in some countries the fashion data is manipulated to reflect something that is incorrectly.

The truth is you can’t really escape false fashion industry news, but what you can do is limit the mistakes that you would have made if you knew that a source was incorrect.

13 December, 2010

The Ever Changing Fashion Statements With The Growing Industry

With the increasing era of fashion technology day by day, there is no end to creativity and qualitative fashion apparels in today’s time. The world seeks for every kind of trend to dress themselves up with the constant change of seasons, with the upcoming of newer brands, with the release of every new movie, and with the very next day.


The Global Fashion Industry seems to be on a note of producing extra-ordinary and exclusive bring-outs in the name of fashion and trends. Allowing an all new standards of style and wearable material, the Fashion business has brought about revolutions over past years with no doubt of being an ever changing substance.

There may be no end to the ever changing Fashion and Trends if thrown as a topic of discussion that the global industry has delivered. Even the term Globalization seeks a lot of input by the invasions of trends across countries and deals between brands around the world.

Studying the statistics, the fashion report tells about the rise in the fashion statements of the local people and their fashion senses are too affected by the constant bring-about in the fashion wears. 


The Fashion Industry Network has made a significant growth rate in the pace of growing fashion day by day. Spreading the network of the industry can e said equivalent to spreading of a society’s culture. Making deals with each other’s fashion statements and expecting to be accepted by people of totally different cultural beliefs is no easy job.

Hard core Marketing sessions have taken up to produce and set common minds to various proposals that led to the relevant spreading of the Fashion networks in the industry. 

Reports claim china to be having the highest Market share in terms of fashion productivity. The rest half of the percentage is shared by the other countries having their proportions with India having 15% and the least lies in smaller countries of Philippians, Sri Lanka and Bangladesh with merely 2% of the fashion market shares.

There also lies a constant level of competition and diversification just as fashion changes, and that respectively changes the choices of people all around.

10 December, 2010

Global Fashion Industry : The Established International Reputations In Fashion

The global fashion industry has taken the entire world under its control. Fashion has even gone global, as most countries have established fashion industries. In some countries there have been large establishments of apparel factories.

For example, textile and clothing manufacturing centers have been established in India, Brazil, Germany, China, United States, France, Italy, Japan and the United Kingdom. Let’s look at some of the established international reputable countries in fashion:

American Fashion Houses

The US has easily developed reputable fashion houses where unique and high quality clothing lines are manufactured for the globe. There are several fashion designers based in the US that have consistently produced a special style of clothing that reflects the decent lifestyles of Americans.

British Fashion Houses


In the UK, there are clothing house based in London that produce a large number of smart, innovative and modern British styles of apparel which are consumed on an international basis.

French Fashion Houses


Paris is deemed as the capital of French fashion and design. The French have consistently manufactured authentic, sophisticated and stylish clothing that depicts their creativity and expertise in the fashion design industry

Italian Fashion Houses

In Italy, Milan is the capital of all the fashion houses. The Italian global fashion industry is known for their luxurious and elegant fabrics, along with their exquisite ancient design in shoes and clothing apparel. Some of the most popular names in the fashion design industry located in Italy are Giorgio Armani, Versace, Gucci, Valentino Garavani, Moschino, and Dolce & Gabbana.

05 December, 2010

Fashion Industry News – Find Useful Daily News On Fashion

If you are interested in getting the latest fashion trends then there are a number of ways and means to get such information. Normally, fashion industry news is always in the print media for everyone to know. This is because fashion is dynamic and always changes as the years and seasons comes and goes.

You should therefore keep up-to-date by taking advantage of publications made on the World Wide Web, television, and in magazines. 

World Wide Web

This medium of transmitting information about the fashion industry is extremely useful. You will never be outdated if you are reading the right articles, and publications that are available on the internet. Furthermore, you will also stand to benefit from visiting fashion websites and subscribing.

Fashion Magazines & Articles

Another effective way of staying in the loop where fashion is concerned is subscribing to fashion magazine and publications. There are lots of magazines about the latest fashion trends that should be able to keep you current. There are also some publications and articles that will inform you about upcoming fashionable trends, so you can stay ahead of the game.

Television and Radio

Fashion industry news is easily accessed from your local media such as the radio and television. On some local channels, you will even have a section dedicated to advertising the most recent fashion wear and trends. If you listen to your radio, you may even hear where the fashion shows will be held. All in all, in general, news in the fashion industry is disseminated effectively.

30 November, 2010

Fashion Industry Network : A Social Network For Fashion Lovers

Well, you have heard about Facebook, Twitter and many other social networks, however, there is also a social network on fashion called the fashion industry network. The website was launched by the Apparel Search Company and can be viewed by all the fashion lovers across the globe.

Imagine being able to keep up to date with information related to the fashion industry news all at the click of a button. If you are serious about joining this business network, you will have to visit the website for further details. Here are some of the features of this social network:

Meet Other Members

When you join this network, you will have the privilege of meeting with other members in the fashion industry. Not only will you be able to meet and greet, but you will also get an opportunity to interact with them. This level of communication between members holds the possibility of diverse benefits, as members are permitted to share fashion ideas and designs.

The Business of the Network

Another aspect of the network is that you are allowed to conduct business through the network. This is because both members of the fashion industry and consumers have the option of contributing in the network. 

The Balance of Ideas

Within the fashion industry network there is a strong balance and control of ideas. This is because both people who are actively working in the garment industry and shoppers for clothing are included in the discussion forums and boards.

25 November, 2010

Fashion Industry Magazines : Different Types Of Magazines

All across the world there are lists of reputable fashion industry magazines to suit the liking of a wide array of people from different backgrounds. In the fashion industry markets, there are large sums of individuals with different tastes and preferences who read magazines; therefore you will need to have different types of magazines to cater for the unique demands. Let’s look at a few magazines:

Images Business of Fashion Magazine

This magazine is one of the most reputable across the Indian subcontinent as well as the Middle East. This publication specifically caters for topics such as clothing, fashionable lifestyle, garments, and beauty awards. There is also an emphasis on other issues like marketing, branding, packaging, retailing and distributing clothing.

Fashion Market Magazine

In the fashion industry many subscribers in the United States subscribe to this publication, simply because it has topped the fashion selling magazines in the US. One of the most love features of this publication is its constant supply of information on the latest fashion updates, and at the same time providing for the fashion needs of businessmen, women and corporate executives.

Glamour Magazine

This magazine is published in the United Kingdom (UK) and is the best selling magazine for women in Britain. This is because this magazine renders precise and detailed date on health, fashion, style and of course, beauty.

The Apparel Strategist

In Canada the leading fashion industry magazines in the fashion market is called the apparel strategist. This publication has topped the charts for the last eighteen years in reporting on the textile, style and fashion business news.

20 November, 2010

Fashion Industry Internship : A Small Step Towards Great Success

If you are really serious about working in the fashion design industry, a nice wise step towards your dream is working in the industry on the fashion industry internship program. You will be getting the experience and the training. Don’t worry about working for arduous hours with little or no reward; think about the future and how you are journeying towards a fun-filled career in the fashion design industry.

Get the Contact Details

One of the very first steps in signing up for the internship program is getting the contact details for the head office. You could start your search by browsing the internet, or you could start by asking around.

A Good Place to Start 

Although you are desirous of working with one of your favorite designer, you should note that chances are you will end up working at trade shows, retail, manufacturing or import export business. While working at these places may not be glamorous, you shouldn’t be too worried, mainly because you will still be getting the invaluable experience and training.

Prepare Your Resume  

To get an opportunity in the internship program as a fashion designer, you should possess a few skills that will make you a fantastic prospective internship candidate. Take the time to prepare, tidy up your resume, and be sure to add all your fashion designing achievements as well as other area like marketing and accounting. 

Stay Up-to-date with Fashion

Peradventure you are accepted to a fashion industry internship program interview. You should be aware of the latest fashionable trends. Additionally, you should also try as much as possible to be fashionable.

15 November, 2010

Fashion Industry : Five Brands of the Industry

If you just can’t get enough of the latest fashion trends, then you should also be aware of the finite details of the fashion industry. While many people follow the trends of fashion across the globe, not many are aware that the industry has five distinct brands.

The brands are categorized as mainstream, luxury, affordable luxury, haute couture and discount. Let’s look at these five brands in a little bit of detail, so as to widen our knowledge of how marketing and distribution is determined in the markets:

Mainstream Brand

The main objective of these brands of apparel is appealing to the masses. When you are talking about mainstream, you will have to understand the fact that exclusivity was sacrificed for repeatability.

Luxury Brand


This particular brand has a lot to do with high prices for garments with a corresponding high quality in durability, style and color. This brand is specifically related to those customers who are wealthy people.

Affordable Luxury Brand

While the affordable luxury brand is responsible for the people who are not as wealthy but they desire a luxury look that is affordable. In other words, this brand caters for individuals who are aspiring to be wealthy, and can only afford the alternatives to luxury goods.

Haute Couture Brand

This particular brand is at the top of the scale, as this brand includes custom built garments worn by some the world’s richest people. This brand is comprised of a few companies which offer exclusive rights to produce hand crafted apparel.

Discount Brand

Within the fashion industry, these brands are not necessarily the latest fashion trends, but they are created for low income earners who are satisfied with wearing the cheapest cloths that are available on the market.

10 November, 2010

Fashion Design Industry : What You Need To Know

Have you ever thought about pursuing a career in the fashion design industry? Well, if you have had some serious thoughts about it, then chances are you have a passion for the art of fashion designing. Success at this career requires that you have a passion for the art of designing. Also, you will need to have some level of understanding about the career.

Fashion industry?

This industry is about the art and craft of applying designs and creativity to accessories and clothing for persons to wear. The truth is fashion designing can be mastered by manipulating the factors which influence how designs originate. This is because the fashion design industry is influenced by external factors such as ethnicity, cultural beliefs and socially acceptable attitudes. It can also be influenced by seasons and the overall impact of the time and taste of a consumer.

Who are Fashion Designers?

These are individuals who possess a keen eye for creating a number of clothing designs that satisfies their customers’ desires for apparel. While some designers love to work by themselves, there are others who enjoy working in teams. Additionally, some designers are popular and may have strong influence over the trendy fashion; there are others who merely influence the decision of customers.

What do Fashion Designers do?

In the fashion industry, you should be aware of the fact that designers are usually responsible for designing garments that are pleasing to their clients. When designing outfits, they should definitely take into consideration, who will be wearing the garments, when will they be wearing the garments and the styles.

05 November, 2010

Women’s Fashion Tips That Will Never Let You Down

Women and fashion go hand in hand. There can hardly be a woman on earth who is not influenced in one way or the other by the world of fashion. With looks becoming increasingly important by the day, a majority of the women and keeping themselves up to date with the various aspects of the fashion industry that can help them look drop dead gorgeous.


There are certain critical fashion tips that each woman should know in order to please the man and avoid committing any faux pas.

First of all, it is important to understand the shape of your body before choosing any type of clothing. There can be nothing more repulsive than ill fitting clothes not suited for your body type. Understanding the body type is also important because it will help you choose outfits that cover your flaws and accentuate your positives.


The accessories are a main aspect of fashion that can elevate your looks. Choose the right accessories to match up to your outfit. There are a wide range of accessories you can choose from such as bracelets, ear rings and many more.

It is important to remember that accessorizing for the corporate look is way different than accessorizing for the party. While the right accessories can add more value to the outfit you are wearing, the wrong ones can embarrass you.

Your hairstyle, sun glasses, accessories and outfit should complement each other well. Each one needs to be chosen with care to ensure you look beautiful at all times of the day.

30 October, 2010

Vintage Style Dresses : Best Of Bygone Fashion Eras

Designer label clothing that is inspired by styles from yesteryears has the nametag Vintage attached to them. Clothes that were a part of top designer, exclusive clothing that are one of a kind from the old fashion era all classify as vintage style dresses.



Many designers launch their new collections which are inspired by vintage style dresses. The original pieces of vintage clothing are very expensive because of their unique styling and the limited quantity they are available in. Celebrities and stars have a big hand in promoting fashion collection from top designers and setting the trend.

People follow the fashion trends set by their favorite celebrities and the trend catches on. Celebrities and stars play a major role in popularizing vintage clothing too. Wearing vintage clothing was not too common in earlier days. It started appearing more often on red carpet events and fashion shows, and quickly became the symbol of status.

Vintage style dresses do not necessarily comprise of the original clothing from the old fashion collections. Vintage clothing means that the designer collection for the season is completely inspired by vintage styling, with the hues, fabric and designing based on collection from old times.

Many designer brands have an entire collection almost every season dedicated to vintage line, since they are quickly becoming sought after favorites. Vintage style accessories are equally popular as dresses, because nothing complements vintage clothing better than vintage accessories from great collections.


Vintage line of clothing and accessories appeals to all people with every kind of fashion sense, since it adds instant charm to the persona.

24 October, 2010

Tips To Pick up The Best Pair Of Women’s Fashion Sunglasses

Women’s fashion sunglasses are among the hottest selling accessories in the market today. In addition to the innumerable designer brands, there are also a wide range of inexpensive brands for people to choose from.

The affordability of these glasses is one of the reasons for the popularity of these accessories. There are innumerable varieties for people to choose from. From small, square glasses to over-sized ones, there is something for everyone to choose from.


The over sized fashion sunglasses are the most sought after. While they surely enhance the visual appeal of the wearer, there are few things that you need to keep in mind while choosing them.

Some of the most popular brands of fashion sunglasses are Ray Ban, Calvin Klein, Christian Dior and Roberto Cavalli. However, for people running on a tight budget there are also replicas of fashion sunglasses from these famous brands and other inexpensive brands that they can choose from.

Though there are a lot of stores that do sell these sunglasses, the best option for people looking to get good deals is by going online. Online stores offer a lot of discounts on glasses from various brands.


The other benefit of shopping at an online store is that you can find a wide variety of glasses in just one online store. This will save you a significant amount of time and money which you can utilize for various other purposes.

However, before you get shopping at an online store to pick up the fashion sun glasses you have been wanting for a long time, ensure the website is completely secure so your personal information remains confidential.

21 October, 2010

Popular Women’s Fashions Wear Stolen From Man’s Fashion Week

It is a universal dream of every woman to have clothes comprising the high fashion clothing lines. Every woman wants to have the popular branded and stylish fashion wear and garnishing like that of Prada, Chanel, and Dior.

But then in many cases most women cannot accomplish their thoughts because of the excessive price of these fashion wear. A very simple way to go for towering fashion clothing is to collect the latest designs of designers and try to copy their styles.

You can also follow the styles of celebrities. Spot the colors that are popular and trendy in that particular season. Get a high worthy fabric, go to a trained tailor and modify the dress according to your needs. In numerous cases this is very helpful because you can have fashion clothing for all sizes, from small to plus size, from brood to young girls.

You can reconstruct the designs of top designers.
If not getting this yet another cool suggestion is there for you all. If girly and feminine stuff is making you bored then Why not look towards men’s section. Here you will find cool outfits that will suit you and will cop up with today’s fashion.

At the first glance you will find difficulty in choosing the stuff because lot of them will not resemble your trend, for instance you can’t copy formal shirts, watch, sunglasses etc. Men’s fashion is revolves round trousers, coats, tie, t-shirts, shirts, watch and sunglasses only and these stuffs can’t be copied by women.

But there are lots of trendy wear that a woman can copy. Don’t be indecisive to replicate the style from men’s section.  After all, fashion is known for experiment. You should never hesitate in testing the trend; there is chance that you may become a center of attraction for all in a function you visit.

For your assistance I am here with some catchy mans fashion trend that may run very well with female too……………

Shirts: Shirts add an outstanding look to men. Women can try them too. Stylish shirts are in latest fashion trends. 2010 Paris fashion week saw a great deviation in men’s wear. Shirts with checks were great success. These Check shirts really created magic in the Paris fashion week. Now here is the twist, catch the point.

Dear women why not steal it. You can trim these check shirts and couple it with a micro-min jeans skirt to get a trendy look. And here comes a suggestion for you, do not over decorate your body if you are going with a formal trouser and a check shirt. Flaunt it with some chic accessories like a light gold bracelet. A nice heart shape pendant can give cool look with a stripe shirt.

Vest: In men’s section, you can find varieties in vest section. Colors like black, blue, red, beige, metallic etc. are used to make vests for men. You can try them with stripe shirts to find both sexy and formal look. They can be paired with pencil skirts.

You can also try black waistcoats these are evergreen fashion wear, you can try a black vest with any type of skirt to find stunning look. Still not getting then why not try unisex section. In women dressing, unisex work vest, unisex backless vest and tunic vest is very popular fashion inclination

Sport Shoes: After Shirt and Vest let’s move to shoes section, these also carry wonderful attire for all ladies.  Companies like Reebok have collection of sport shoes to give sporty look to men. You too can steal a glance from men’s sportswear. 

Polo shirts to shoes, various rieties offer a lot to copy the style of men. You can pair mini-skirts with sport shoes; the outfit looks great and is wonderful attire for outdoor parties.

These were some of the dresses from men section. Still there is lot you can borrow from the same. Go for these funny funky designs and run with the current fashion trends.
  

18 October, 2010

Role Of Fashion Designers In The Fashion Design Industry

Fashion industry is one of the largest, continuously changing and evolving industries, which influences what people wear, all over the world. Fashion designing is the process of creating new trends in apparel and accessories and setting fashion trends according to places, seasons or any such specific theme. Fashion designers are people responsible for the changes in the fashion design industry and evolution of new meanings for fashion.


Every new season, collections are launched worldwide and new styles are set for people to follow. Every company that manufactures apparel and accessories has fashion designers working on them, which makes it a very rewarding career option. If fashion designers have a successful launch pad to showcase their design ideas and collection, they become famous and decide the trends to follow.

Fashion designers work in close collaboration with major fashion brands and celebrities to make a statement in the world of fashion. They are an indispensible part of the fashion design industry. Most fashion designers are formally educated in fashion designing, and have years of experience that enables them to make an impact in the world of fashion.

Since fashion designing needs artistic bent of mind, there are many fashion designers who can strike a chord without having a formal training, but have an excellent fashion sense and imagination. To be a successful fashion designer, right combination of colors, fabrics and design patterns are important, if the style has to last long.


Fashion designers need to work through the year to launch their collection at every season namely spring, summer and winter. Seasonal changes call for change in fabrics, colors, and designing of clothes, creating a demand for change in fashion. Every detail from the clothes to bags and footwear change from season to season, making the fashion design industry, one of the most active industries, in all seasons.

The role of fashion designers in the fashion industry is very important, since it is their creation that makes the industry. Every piece of clothing we wear in our daily lives has a designer’s work involved. The success of a fashion brand in the industry depends completely upon the originality, unique imagination and skill of a fashion designer.

16 October, 2010

About Trend Spotter

To survive in the fashion industry, a company has to frequently come up with new trends and styles which people like and follow. This helps them to become popular among the fashion conscious mass who can consider buying their needed items from them. Hence, a fashion company needs to continuously study the current fashion trends to determine what could be the next. It also needs to discover and invent newer styles and trends to attract its potential customers.


To fulfill this prime requirement, many small and big fashion firms hire a professional specifically for identifying and suggesting new fashion trends. Such a professional is called a trend spotter. As is clear from the above paragraph, a trend spotter serves an important role in a fashion company. He goes to different places around the world to study their culture and trends with respect to clothing and dressing up. 

He keenly looks after the fashion and style running in a given region to determine their potentiality for being popular among the mass in a given region. It may not seem difficult but it is actually so. The trend spotter often likes to visit places where the natives are fashionable and likes to dress up in stylish ways. Such spots are Paris, New York and Tokyo. 


To become a trend spotter, one needs to have an inclination towards thinking of new and unique styling ways. Having a college education from a fashion institute is helpful in enhancing the skills. The skill and ability to spot a trend goes on becoming strong with experience. Trend spotting is definitely among the most interesting jobs in the fashion industry. There are high chances of growing intellectually and making money for one as a trend spotter.

14 October, 2010

Importance Of Advertisement In Fashion Industry

The purpose of advertisement is creating public awareness about the object being advertised. When people know about a particular brand that can offer them a quality product they need that point in time, they consider buying from it or actually search for it to buy their needed product. Thus, advertisement carries immense importance in revenue generation of a fashion firm.


Fashion companies use various strategies for advertising their products. Suppose it deals with clothing. The simplest way is to put an advertisement film on television and an audio on radio. The company certainly does it. Another strategy could be to put pictures or audio-video films of the dresses worn by models on the Internet. You commonly find the mentioned things on various websites. The company chooses the popular websites to display pictures and films of their products. When you open a web page from such websites, you find the ads set or blinking on the sides.

There are some more strategies for advertising a product. The one that is widely used by the fashion companies is to display their product in fashion shows. Showing them off in grand shows always bring additional advantage as a glam factor gets automatically associated. Fashion firms understand the importance of a popular film star or any other public figure for a common man quite well. They have started making use of such personalities’ popularity in advertising their products.


The garment fashion company usually offers their dresses to famous celebrities to wear in social gatherings, filmfare awards, photo shoots, or even while casually walking down a street. This creates not only awareness about the product but also a sense of trust among the common people for the brand as their favorite celebrity wears that brand. 

By going through the above account, you might have got some idea of the importance of advertisement in fashion industry, how it creates business and how it directs people what to wear or not in a given time. Advertising is of prime importance for any fashion firm. This is the reason they invest a lot in it.

13 October, 2010

Ways To Make Career In Fashion Industry

The fashion is a vast field. To make a career into it, you must be sure of your area of interest. Some of the common options available to you are designing, photography and modeling. For the first two areas, you need to have a formal college education. However, you do not require any formal education for modeling. You need to have determination, creativity and a positive attitude to enter this particular industry.


If you have all these qualities, you can not only establish yourself but also reach great heights. The most common jobs available in fashion industry network are related to designing of clothes, shoes, bags and other accessories.  To become a designing professional, you need to have a portfolio that depicts your strong artistic ability. A college education from a reputed and recognized college will help you a lot. 

The coursework often involves fashion history, computer functioning, designing with computers, fabrics, and colors and designing various types of clothing. When you begin your career as a designer, you are most likely to work as a pattern creator or maker. Though designing is done with the help of computers, knowledge of sketching will always be beneficial. Make a portfolio that is suggestive of such qualities.

Search for the companies. Forward your resume to those you are interested to work with. You may also avail job placement services. Fashion industry network is very large. Having networking skills will help you establish yourself well and fast. 

If you wish to become a fashion model, having a good health and shapely body figure will be of immense assistance. You need to have high self –confidence and a glamorous attitude to achieve success. Again, good social networking will assist you in establishing yourself. When it comes to career in fashion, strong determination is a must. Success may get delayed but with will power and confidence, you can always win it.

12 October, 2010

The Global Fashion Industry And Its Changing Trends

Fashion is a term that inspires many smiles and thoughts of glamour and style in people. The fashion industry is without a doubt one of the biggest in the world and it is today intertwined with the cultures, customs and trends from all over the globe.


It has not only been a huge source of revenue for many nations but it also employs people in various stations and with various skills to come together to create beauty that we see walking down the ramps. The global fashion industry is without a doubt one of the biggest and most happening in the world.

While the demand for newer and trendier clothes will never go out, the global fashion industry continually attempts to re-invent itself and one of the best ways to do this is to combine styles and methods from all the various corners of the world.


There is a lot of competition to bring out the best to the forefront and quality is something that people simply do not compromise on in this arena. Fashion trends keep changing and this is the most important and challenging aspect of this industry, you have to keep bringing a fresh face forward time and again and reinvent trends.

There are numerous attempts being made in the global fashion industry to also bring to the forefront a lot of the local talent which comes from the rural areas and give it an urban edge through spectacular design ideas. With so much competition, there is always the need to stay at the top by continually developing and experimenting with colors, patterns and cloth.


There is often a lot of pressure to complete work within deadlines and also to make sure that the whole gamut of designs and ideas remain hidden until they are unveiled at a show. There have been enough cases of espionage with many big design houses losing their ideas to competition just nights before their big show.

The global fashion industry is rife with competition and ripe with opportunities. The important thing to do is to continue to tread new waters and be willing to try something different each time!

The Ever Changing Fashion Industry And Its Palate Of Inspiration

The fashion industry is without a doubt one of the most changeable ones and what is one man’s trends may be another’s worst nightmare. When looking to fashion for inspiration or vice versa it is important to consider a number of variables. Sometimes being fashionable is about how you carry yourself as much as it is about how you do things.


Fashion has many connotations and not all of it is easy to understand. You have to put a lot of time and effort into truly looking trendy and spectacular or you can effortlessly carry off a simple look that will completely stand apart in its elegance and style.

The trends in fashion are forever changing and the last few years have seen the advent of eco friendly designs that are not just about looking good but also going green. Using non chemical dyes, earth friendly fabrics like jute and other messages were strongly emphasized by many of the trends seen on the ramp.


Every season sees some new trend coming up and this season, purple is the new black.  Fashion in not just about latest designs but also about the right colors and nothing can be as tasteful as choosing the right looks.

In addition to many trends in color influencing the fashion industry, more than ever movies and celebrities are redefining couture and its trends. Taking inspiration from movies and power dressing are taking on new meaning as trends continue to emerge which are continually experimenting with cuts, fabrics and shades.

Fashion is about self expression, cultural creativity and innovation. Many iconic figures have been admired for their sense of style including the late princess Diana who had the world’s eyes on her for every dress and style she was seen to sport.


When indulging your craving for a dose of fashion also bear in mind that many cult looks have also come from rock and pop stars who have inspired people to experiment not just with their clothes but also their hair, makeup and more.

Movies are also changing the way the fashion industry is influencing lives as cult movies like the twilight continue to inspire a whole new look in the younger and older generations.

11 October, 2010

Fashion Industry Internships : Hone Your Skills To Make An Impression

Fashion is an often reinvented and reiterated concept that keeps changing with the times. There is a lot of glamour, tight deadlines and countless ideas that go into inventing and bringing out a new look each season. In order to truly understand and be able to deliver on the requirements of this industry getting exposure to the real hard work that goes on behind all the shiny new looks is important.


Fashion industry internships offer just this edge to many people. There are many youngsters who pass out with many dreams and few of them get the privilege of doing internships paid or unpaid with their favorite designers. It takes a lot to be able to launch one’s own line and what better way to learn than from the horse’s mouth.


Whether you wish to work in retail merchandising, have your own shoes or open a boutique, learning the ropes is important. The more you can work with other designers who have made their mark, the better you learn the tricks of the trade. The roads may be long and arduous but the fame that comes from making a mark can be addictive and will provide to you the push you need to succeed.

Fashion industry internships will make sure that people can push the limits of their creativity and continually come up with innovative and interesting design ideas that will truly make a difference. It is the much needed element of experience that will help designers to truly excel and make a difference.


The fashion industry internships can be acquired after completing a bachelor’s degree or a master’s degree or simply if you have the passion to design or work in this industry and have the right contacts. Not all designers have learnt things from a fashion school but some knowledge of techniques, fabrics, designing basics and colors are important.

Having an innate ability to draw and idea about colors and fabrics can go a long way to bringing out your inner talent. But to hone the skills to the level they need to make an impression fashion industry internships are important.
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