14 October, 2010

Importance Of Advertisement In Fashion Industry

The purpose of advertisement is creating public awareness about the object being advertised. When people know about a particular brand that can offer them a quality product they need that point in time, they consider buying from it or actually search for it to buy their needed product. Thus, advertisement carries immense importance in revenue generation of a fashion firm.


Fashion companies use various strategies for advertising their products. Suppose it deals with clothing. The simplest way is to put an advertisement film on television and an audio on radio. The company certainly does it. Another strategy could be to put pictures or audio-video films of the dresses worn by models on the Internet. You commonly find the mentioned things on various websites. The company chooses the popular websites to display pictures and films of their products. When you open a web page from such websites, you find the ads set or blinking on the sides.

There are some more strategies for advertising a product. The one that is widely used by the fashion companies is to display their product in fashion shows. Showing them off in grand shows always bring additional advantage as a glam factor gets automatically associated. Fashion firms understand the importance of a popular film star or any other public figure for a common man quite well. They have started making use of such personalities’ popularity in advertising their products.


The garment fashion company usually offers their dresses to famous celebrities to wear in social gatherings, filmfare awards, photo shoots, or even while casually walking down a street. This creates not only awareness about the product but also a sense of trust among the common people for the brand as their favorite celebrity wears that brand. 

By going through the above account, you might have got some idea of the importance of advertisement in fashion industry, how it creates business and how it directs people what to wear or not in a given time. Advertising is of prime importance for any fashion firm. This is the reason they invest a lot in it.
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